If anyone knows beards, it’s a group of people who attribute them with spiritual significance.

But it’s not enough to grow a great beard. You also have to defend its integrity by maintaining it - religiously.

Art Director: Amrit Sahni

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barber shop display

barber shop display

packaging

The 10 Commandments of beard care

The 10 Commandments of beard care

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Where are beards stripped of all purity? Festivals. Where can they regain that purity? An Honest Amish beard care station.

Where are beards stripped of all purity? Festivals. Where can they regain that purity? An Honest Amish beard care station.